Andrea Paulicelli - Mamadesignlab


Andrea Paulicelli


Living and growing design materia

Man body and soul;
in the same way an object and an image
 go beyond their appearance.
Design combines different potentialities of the project
turning it into a living and growing materia.

Mama designlab is a design and communication laboratory that develops integrated projects of product-design, graphic-design, visual and web communication since 1996.

We promote a new product culture based on the communication process of design key values in all the areas where it interacts with human beings.

Our work is focused on human beings, based on multidisciplinary research and designed to integrate seamlessly with customers’ businesses.

This approach enables us to elaborate a global vision of the product and develop articulated interventions during every phase of the product creation process.

Mama designlab is an ideas laboratory aiming at the integration of all aspects of product design and communication.
Andrea Paulicelli was born in milan in 1972. The beginning of his professional career dates back to the mid nineties when he was working as designer at momo and momodesign while still studying at the Architecture Faculty of Milan University.  In the same years he founded Mamadesignlab, the laboratory  of product,  graphic, visual and web design  he is still directing nowadays.
His many passions and experiences in music, as saxophone player and sports, as skater and surfer, have always been melting with the more formal experience of design, creating a fertile environment to  experiment  new ways of designing and communication. 

Among his collaborations as creative director and designer: 

Aerosekur - Arnette - Arval PHH - Bastard - Bear - Briko - Bob Krieger - Capgemini - Ceva Tecnologies - Crivelli Gioielli - Crookers - Dipartimento della difesa - Dirkbikkembergs - Eismann - Ferrero - Gabetti Agency - HB Hot Buttered - Hermann - Kurtz - Lacoste  - Mixmilano - Monica Rindi - Nintendo - North Sails - Opinion Ciatti - Pirelli Re - Regione Lombardia - RRD Roberto Ricci Design - Samsung - Saturnino - Sole Luna - Sony - Swatch - Tony&Guy Italia - Toyota - Waimea Classic - Wirlpool – Jovanotti – Opinion Ciatti - Stefano Fontana - Sound Identity - Doughty Hanson - Invesco - Reptile's House - Sarispazio Fashion Showroom - Modula Case System - MOMO - Momodesign

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